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06-08-2018
5 CONTEMPORARY HOSPITALITY TRENDS HOTELIERS MUST KNOW

5 CONTEMPORARY HOSPITALITY TRENDS HOTELIERS MUST KNOW

Indian hospitality sector is one of key drivers of growth in Indian service sector. 8 per cent of the total employment opportunities were generate alone by hospitality & tourism industry, in India, in 2017. Looking at the opportunity side, many international chains have already opened hotels and restaurant chains, across the country, specifically in all metropolitan and capital cities. Hospitality sector is among the top 10 sectors in India to attract the highest Foreign Direct Investment (FDI). Hence, this industry has, visibly a huge growth potential. And also, it cannot be denied that this sector is the most advanced and modern sector, in terms of keeping itself at par with the worldwide trends. While you are working in hospitality industry or planning to look out for a working opportunity, you must understand the trending things of the sector.

 

We have enumerated here the 5 most contemporary hospitality trends.

  1. Target clients:

Millennials – With a shift in lifestyle and earning capacity, the young adults don’t emphasise only on working their entire life but they travel in all corners of earth and live the experience. The huge chunk of target clients for hotels and restaurants, come from this category. They are sharp, young and full of learnings, seeking more learning experiences during their travel and stay. For instance, work travel for young entrepreneur is not limited to his or her work but also the kind of stay they choose, the variety of cuisines they prefer and may be after the work meeting, they might love to indulge in the local music and dance performance of that particular place or may like to spend that evening in the pool with a calm music in the background.

  1. Shift in target client behaviour:

Corporate segment is one class which is a strong cliental for hotels and restaurants. The companies organise offsite workshop and training sessions or a corporate meet in tourist locations not only in India but outside the country as well. Hence, the hotels and restaurants in tourist places, now are not limited to the seasonal business but they can generate business around the year by offering good packages and deal to clients coming in from corporates.

  1. Upsurge in home stays:

Home stays are exceptionally a new conception which has just pounced the hospitality sector and hotels to be precise. It’s quite vogue amongst the solo and millennial travellers across the globe. The most identified name for home stay is Airbnb. It’s a company based in San Francisco, which operates an online marketplace and hospitality service for people to lease or rent short-term lodging including holiday cottages, apartments, homestays, hostel beds, or hotel rooms (information source of Airbnb: Wikipedia).

  1. Influence of authenticity in guest satisfaction :

This is indeed the patronage of hospitality sector. Hospitality means guest satisfaction. If we pen down rating the significant factors contributing to guest satisfaction, experience & authenticity will be on the top, followed by the service quality, value for money and product, as per the recent E & Y research report on factors contributing in guest satisfaction. People select originality or authenticity over anything else these days. The age of artificiality is gradually fading off, real feel and touch brings in the authentic experience that the customers look for, just like food & water cannot be replaced by capsules & tablets.

  1. Innovative technology:

This century is the most digitally-advanced traveller’s era in terms of digital tools being used for planning, booking and experiencing a journey and India’s rising middle class and increasing disposable incomes has sustained to upkeep the growth of domestic and outbound tourism. Customers are quick and smart to check the ratings updated and shared by other customers in hotel stays and their experience on the websites and apps. This has given ways to people penning down their experience as blogs. You will get n numbers of food bloggers and travel bloggers, writing their experiences and their take from a hotel stay and restaurant dinned. You have social media pages like facebook, Instagram & twitter, where in food & travel photographer, critics and bloggers put feedback as posts, which results in positive or negative branding of a hotel or an eatery. Technology has definitely given an easy reach to the market, if projected rightly and shown what one delivers. The hotels are getting even more digitised in process like check in & check out, having key less doors, new TV systems in the room, having interface lightings, AC and F & B orders, have further added to making hospitality more plush and luxurious experience for the guests. This trend is indeed the most sensitive trend for hospitality industry to capture the goodwill of the market.

Trends are the demand that comes in from the customers. To supply the demand is the trend unambiguously in Hospitality Industry, because we are service providers.